We've been working with the great Sir Ken Robinson of late, and in amongst all our research into, er, thought leadership, the name Seth Godin keeps coming up. From a UK perspective that's interesting as it's fair to say he's less well known in the UK.
Anyway, by sheer coincidence, our favourite music industry, er, thought leader, the frequently pusillanimous Bob Lefsetz, posted this nice little nine-point plan to success in the contemporary music industry, based on some of Godin's thinking in Tribes. Here are the headlines...
1. Who Is The Leader Of The Tribe? 2. The Key (It’s the music, stupid.)
3. The Format
4. Tools For Spreading The Word
5. Establish Community
6. Play Live
7. Make It Affordable
8. Tie-ins/Sponsors
9. Innovation
Check this piece out in full. As ever, it's a really engaging and thought-provoking read.
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