The Register's Andrew Orlowski takes an especially sarky, scabrous look at Malcolm Gladwell's work this morning, using it as a platform to take a pop at the whole Web 2.0 & marketing consultancy world.
"For want of a snappy description, and because it traverses the public and private sectors in a kind of League of the Clueless, I'll call this new class the vertical marketing bureaucracy, or VMB). These are people whose ambition is to speak at, or at least attend, New Media Conferences. Gladwell is their passport. And because TV and posh paper executives are now essentially part of the same vertical marketing bureaucracy (VMB) too, they're only too happy to report on Gladwell, the Phenomenon."
Ouch.
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