On December 16th We delivered the second in our series of social media workshops for the BBC at the organisation's Marylebone High Street offices: Putting the Social into Social Media.

Jem Stone led the day for us, kicking off with a genuinely rivetting 50 minute overview presentation using this Mitchell and Webb clip as his opening gambit:

The second half of the session consisted of a panel discussion again chaired by Jem. The Word's David Hepworth, Radio 1's Hugh Garry and Panorama's Derren Lawford gave a diverse yet remarkably consensual set of views on the use of social media in a broadcasting and publishing context.

We were particularly taken with David Hepworth's insistance that you could never know more than "the nutters in their bedrooms" so had better show them some respect, and we liked his HEP acronym:

H - humility
E - economy
P - personality

Anyway, we're back in February for the next session. In the meantime, here are som pics from the event.

Simon

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