We've said it here before: it's incredibly tough to keep on top of all the new online music services out there. And that's us. We're paid to do this; we can only imagine what it's like for, well, people with lives...

So here's MOG. Looks to us a little more like Last than Spotify, in that it's all about sharing playlists, but that said, the excellent music 'n' tech blog Hypebot suggest Spotify's delayed US launch might help MOG out. 

Anyway, we haven't had chance to play with it yet. We'll endeavour to soon, but until then, here's a little promo/demo film showing how to build and share a playlist  using the service. Certainly looks elegantly simple...