Somewhat of a belated post this. In September, Save the Children launched a ground-breaking campaign, EVERY ONE. A global campaign working across the STC alliance, the five year campaign is aimed at bringing about UN Millennium Development Goal 4: the reduction of child and infant mortality by 2/3 from 2000 to 2015. 

We've been working with Save the Children all Summer, and helped them conceive and scope a (hopefully) critical component of the site: a website specifically aimed at addressing some of the thorny and challenging questions a the heart of such a campaign.

In the early stages of thinking about the project, we came to realise that while the central thrust of the campaign was surely unarguable, nonetheless serious questions do arise when considering it both on a personal level and within a global, practical political context. The key word there is questions. We decided that in order to grapple with the issues thrown up by difficult questions, we'd tackle 'em head on, building a website which begins by asking questions and compares the user's answers to those of others around the world. 

Additionally, users can express their own views by adding them to a dynamic global map which will then tag them against their country of origin.

Over the coming months we'll be adding more questions to the site, releasing a very interesting facebook app and introducing a widget for bloggers. It's early days yet, and the site is going through a number of improvements right now, but our hope is that by the spring of next year something of a genuine global conversation will have been kicked off by the process and that child survival as a pressing issue has a greater visibility across the web. 

Many thanks to our clients at Save the Children UK for their support of us in this project, and props to London-based agency Airlock for all their excellent work on the design, clever thinking and underlying technology.

Simon