Look at that. Pretty nasty, isn't it? I have to tell you, I don't need that kind of thing in my inbox first thing in the morning. But this little email from Spotify did assault my senses yesterday morning. It prompted a couple of thoughts...

Firstly, I became a premium subscriber to Spotify precisely to avoid being advertised to/at. Yes, I know, it's specifically to avoid audio ads in their streaming service, but still, doesn't that entitle me not to be spammed?

And secondly, in the age of highly-targeted advertising just how dumb is this? I mean, just what in my entire history of digital music consumption would lead anyone to try to flog me this piece of excrescence? We hear a lot about Ek and crew's business genius; it's surely not on display here.

Let me be really clear: this really p***es me off. Properly. Much more of this and I'll have my tenner a month back, thank you very much. There are other ways to get hold of music, I gather.

(As an aside, I mentioned this to J last night and he pointed out that when he hires a movie on demand from Virgin Media, it comes with ads! Yes, he's paying for the Virgin subscription, he's renting the film - and still being advertised to. It's truly not good enough... )
Simon