Social media & accountability at the BBC 02/26/2010
The BBC have hired us to work with them looking at the overlap between their enthusiastic entry into the world of social media (especially blogs) and their responsibility to be accountable to the people who pay their licence fee. This is getting us into some extremely interesting conversations with some brilliant people at the BBC, but the conversation has now also widened to address the public as well - scarily (and ironically given my earlier thoughts on the subject), I've just published a post to that end on the BBC Internet Blog from beyond the grave (or beyond the P45 at least). Matthew CommentsNiclara Martin Mon, 08 Mar 2010 15:21:42 Thank you for the opportunity to comment. I was a poster to BBC's user-generated Points of View Messageboards. There was practically NIL interaction with BBC staff on those boards, although they were VERY popular with the general public. Slowly over the years BBC closed a lot of boards, without discussion. Then in October 2008 Nick Reynolds appeared to involve us in "open dialogue" about "improvements" to the POV boards. The outcome was that after six months (which Nick insisted should take place on his blogs,an alien area to most messageboarders, albeit with a few POV threads thrown in), Nick decided to close THREE of the boards (Radio!!!!, Digital - in the run-up to Digital switchover!!!, and bbc.co.uk) Radio is one of the core products of BBC but Nick closed it (because the 14 minute seasonal Points of View PROGRAMME does not do Radio). The Digital and bbc.co.uk boards were closed because of low traffic. bbc.co.uk was the messageboard which Nick WOULD post comments on - so he chose to post on a board he knew was receiving very few "hits" rather than hold discussion about the POV boards on the biggest board Television. The outcome of this "open dialogue" with Nick was that THREE boards were closed, posters who had previously never even been in moderation were banned (I was one), and NOT ONE of the many many suggestions made by posters was implimented. Nick said that better hosting more closely aligned to POV programme was the most important thing in his view. In the past six months there have been five changes of Host, and POV production team have been noticeable by their absence. So, effectively Nick came onto popular messageboards (admitting that he knew practically nothing about messageboards), CLOSED three boards, alienated the posters, insisted on Draconian House rules where you can NEVER be "ON" his "ON" topic, honed the permissable topics to such a narrow remit that posters spend half their time asking "am I on topic", and the other half saying "I thought I was on topic". It has been an unmitigated disaster (especially for those of us who had unblemished records prior to Nick's "open dialogue"), who now find ourselves banned from BBC "FOR LIFE". I am a 55 year old housewife who never ever used a swear word, or was offensive. I received no email to tell me I would be banned, and my failing would appear to be that I QUESTIONED what Nick was doing, and pointed out that he was making staying on ON topic too difficult. This is still the argument which seems to be ongoing, now on the BBC Internet BLOGS. Nick is now winding-up his blogging community, by using ON topic as a way of fielding difficult questions to BBC. Nick "personalises" his appearances, by trying to handle ALL aspects by himself, and then complains when posters take him to task "personally". In his defense he has always put his head above the parapet and taken the flak, unlike too many BBC staff who hide when the going gets tough. BBC blogs are abysmally hosted, and the blog authors have such little input that they are virtually a waste of space. If Nick would back off, at least the posters would be able to "talk amongst themselves". As it is Andy Quested is doing a sterling job for BBC, Nick, in my opinion, is a dreadful Host (far too pernickity - discussion does not flow because he cannot allow ANY "OFF" topic to stay). More comments seem to be hidden for being OFF topic than for being offensive or deliberately breaking the House Rules. The blog authors post and run, and I would have to single out Danielle Nagler for blogs which antagonise posters more than address issues. Far too many blogs have NIL comments, and some are posted effectively as a Noticeboard. I think BBC have to decide if they simply want to TELL people what they are doing, or if they REALLY want to enter into dialogue. If they don't want their blogs messed up with articulate posters asking searching questions then they should just introduce a NOTICEBOARD area, and post their announcements. If they want dialogue with their viewers/listeners/posters then they need to put in far more time on EACH blog. Don't write one if you are not going to monitor it and respond. And, sorry to be personal, but I wouldn't let Nick anywhere near a blog, in a hosting capacity, if I didn't want him simply to wind all the posters up, by constantly telling them they are OFF topic. No-one can fathom HIS thinking for narrowness of ON topic (the recent HD blog by Danielle Nagler resulted in him telling posters off for talking about SOUND and not PICTURE Quality). One of the major problems with BBC blogs, is the sheer number of very similar ones. Why write one blog, when you can write ten seems to be a mantra. Too often posters are told they are posting to the wrong blog, simply because there are several similar ones going at the same time. The whole area is so difficult to navigate that information is disjointed and difficult frank Mon, 08 Mar 2010 15:49:53 matthew..sadly the above comment is a pretty true reflection on how nick reynolds went about his work..luckily you are seeing the same complaints on the blogs..the man is a disaster for the bbc and the amount of hostility he has caused is frankly unbelievable. but as with his secret comments many of us will be dubious about just how independent you are..but hey good luck anyway. Curmy Mon, 08 Mar 2010 15:54:08 I completely agree with every word that Niclara has said. The POV boards have been ruined, and the blogs are a disaster. frank Tue, 09 Mar 2010 00:27:34 matthew..you may notice nick reynolds returns to the internet blogs and starts removing posts..perhaps they should have a new message on them Niclara Martin Tue, 09 Mar 2010 06:30:28 Matthew Tue, 09 Mar 2010 13:11:04 Thanks for the contributions, and Niclara, don't worry about posting twice. I was aware of a lot of these issues from looking at the POV messageboard, the blog posts where it was discussed and Nick's personal blog, but it is useful to hear your experience directly in this forum too. Niclara Martin Mon, 05 Apr 2010 16:48:06 Matthew, popped back to respond to your comment above...."but it is useful to hear your experience directly in this forum too." Leave a Reply |
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